Its popularity is even more surprising considering it doesn’t feature the excesses of Hollywood, the inanity of slapstick comedy, or the endless gush of maudlin mistress woes. What is it about Heneral Luna that has so captured the hearts of so many? People have suddenly and inexplicably fallen in love, so much so, that when cinemas dropped from 100 to 48 after the first week of screening, public clamor managed to push the cinema count up to 104. Like the brash and vitriolic general of the same name, it had refused to fade calmly into obscurity and continued to pop in and out of the trending list in succeeding days. Heneral Luna, an indie historical film which had opened quietly the week before, had begun trending in Twitter at 4 a.m. I woke up to a most singular occurrence, Tuesday last week.
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